You Lab

“Eczema? So what.” – that’s the attitude behind You Lab, a laundry detergent for people with sensitive skin. The brand is loud and upbeat and encourages people to embrace their skin instead of hiding it. For the identity, I developed a vibrant color world, expressive typography, and a confident logo, paired with playful imagery and dynamic layouts.

I also designed the packaging, the social media assets, and the digital experience – components, flows, a small shop, and an interactive skin quiz. Together, the system stands for freedom, joy, and a relaxed, confident approach to everyday care.